Note 10 Plus Media Markt
 | |
 Media Markt store in Herstal, Belgium | |
| Blazon | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1979 |
| Founder |
|
| Headquarters | Ingolstadt Deutschland |
| Number of locations | 1036 |
| Products | Consumer electronics |
| Revenue | €21.four billion (2020/21)[1] |
| Parent | Ceconomy |
| Website | www |
Media Markt is a German language multinational chain of stores selling consumer electronics with over 1000 stores in Europe. With chain of stores Saturn it constitutes Media-Saturn Property, owned by the retail company Ceconomy, which was demerged from Metro Group in 2017.
History [edit]
Media Markt was founded by entrepreneurs Leopold Stiefel, Walter Gunz, Erich Kellerhals, and Helga Kellerhals. The first store opened on 24 November 1979 in Munich. Past 1985, ix other stores had opened near Munich.
In 1988 Kaufhof Warenhaus AG acquired a 54 percentage majority in the holding company of the media stores founded in 1979. In 1989 expansion began in neighboring countries. Media Markt took over the competing retail chain Saturn in 1990, in which Kaufhof was already involved. In 1996 Kaufhof Holding, Metro Cash & Acquit, Deutsche SB-Kauf AG and the German language section shop Asko AG (where a Metro property company had previously each held shares) merged and formed Metro AG. Since the merger into the MediaMarktSaturn Retail Group, Media Markt and Saturn have been managed every bit contained brands in a centrally controlled group.
On November 17, 2010, the first Media Markt was opened on Huaihai Route, in Shanghai, China. Six more stores followed, which were realized together with Foxconn through a joint venture. In January 2013, it became known that Media Markt would withdraw from China because the Metro Group would not be able to heighten the capital necessary for its further expansion.[2] [3]
In January 2013, Metro had around 78% of the shares. The Kellerhals family unit endemic 21.67% through their indirectly held holding company Convergenta Invest.[4]
Since 2017 Media-Saturn Belongings which consists of Media Markt and Saturn chains is owned by Ceconomy, a company formed through a demerger from Metro Group.[5]
In July 2017 Ceconomy bought a 24% stake in French multinational Fnac Darty.[six]
Ceconomy sold in 2018 46 stores in Russian federation to K.video in exchange for 15% in the Russian retailer.[7]
Operations [edit]
Media Markt shop in Malmö, Sweden
Countries in which Media Markt operates
In 2012, the company launched its online shop, starting with Federal republic of germany in January.
In Italy, the Media World brand is used instead of Media Markt, while in Luxembourg the Saturn brand is used.
Franchise model [edit]
Every store is 10% owned by the store managing director. Shop managers have discretion every bit to which products to stock, range, pricing, personnel and fabric costs.
| Country | Stores[8] |
|---|---|
| Germany | 404 [a] |
| Italian republic | 119 |
| Spain | 107 |
| Turkey | 87 |
| Poland | 81 |
| Republic of austria | 52 |
| Netherlands | 50 |
| Hungary | 34 |
| Sweden | 28 |
| Switzerland | 25 |
| Belgium | 24 |
| Greece | thirteen |
| Portugal | 10 |
| Luxembourg | 2 |
- ^ Includes 137 Saturn stores in Germany.
Advertisement [edit]
Media Markt store in Oldenburg, Germany
Media Markt vending car at Hamburg Airport, Germany
Media Markt had an aggressive advert similar to American companies and besides a few controversial commercials in the 2000s. It is known in Germany for its humorous, only sometimes crude, advertising campaigns; for example, the slogan "Lasst euch nicht verarschen" pregnant "Don't let yourself be conned", literally verbal prefix for- (ver-) + donkey (Arsch) + infinitive suffix -en (-en).
The well-known advertizing campaigns of the brands Media Markt and Saturn are designed by the internal marketing organization redblue Marketing GmbH in Munich.
Slogan [edit]
Media Markt'southward main slogan "Ich bin doch nicht blöd" (I'g not stupid) has been translated into the languages of the other countries where the visitor operates, except Italian republic and Poland:
| Language | Slogan |
|---|---|
| German | Ich bin doch nicht blöd. (I'yard not stupid.) |
| Castilian | ¡Yo no soy tonto! (I am not a fool!) |
| Dutch | Ik ben toch niet gek (I'm not crazy) |
| French | Je ne suis pas fou. (I'1000 not crazy) |
| Galician | Eu non son parvo! (I am not a fool!) |
| Greek | Δεν είμαι και χτεσινός! (I was not born yesterday) |
| Hungarian | Mert hülye azért nem vagyok! (Because I'm non stupid) |
| Italian | Non sono mica scemo! (I am not stupid!),[a] Fatto apposta per me (Just made for me) |
| Polish | Tu wszystko działa dla ciebie. (Everything works for you here.) |
| Portuguese | Eu é que não sou parvo! (It's not me who's a fool!) |
| Swedish | Allt annat känns puckat! (Everything else seems stupid!) |
| Catalan | Jo no sóc tonto! (I am non stupid) |
| Basque | Ni ez naiz inozoa! (I am not stupid) |
| Turkish | Bakmadan almam. (I don't purchase without seeing it.) |
| Russian | Давай, давай - сердцем выбирай! (Go on, choose with your middle) |
2006 World Cup ad campaign [edit]
Prior to the 2006 Globe Loving cup, Media Markt launched a campaign, challenge to be the "all-time fan supplier" ("Bester Fanausrüster"), with commercials showing international football game fans shopping at Media Markt, showing exaggerated stereotypes of the participating countries, and making fun of the Austria team, which did not authorize. This included a French seductress, Dutch fans smoking marijuana in caravans, or a Saudi haggling - to pay more. German language fans were portrayed with big bellies, asking for refrigerators to keep their beer cool, rather than looking for a new Goggle box.
An additional series of ads, promoting a rebate of €ten for each goal Federal republic of germany scores (except punishment shoot-outs), showed international soccer fans begging the Germans to score as many goals as possible - against their own team.
When the Netherlands lost to Portugal, Media Markt used a quote from a 1980s show featuring Rudi Carrell, a Dutchman who was a long-time Idiot box celebrity in Germany, to limited Schadenfreude. A World Cup trophy is shown to grieving Dutch fans in their caravan with the comment "This would have been your prize!".
Polish advertising [edit]
Media Markt shop in Bydgoszcz, Poland
In March 2006, the "Poland version" showed moustache-wearing Polish customers praising the store for "prices deep similar Polish soul" before hugging the German sales managers, who looked quite uncomfortable in the bear hugs. Afterwards, ane of the Germans pointed out that his watch was even so there, and that "The Pole is an honest person, afterward all". So, the three men are shown to be missing their trousers.[9]
This commercial acquired a scandal in Poland, for the widely known unfounded German stereotype of Poles beingness thieves. Media Markt argued that the advertisements also made fun of other national clichés, including Germans, and none of the other clichés were perceived as negative towards the people they presented. It aimed to exaggerate the cliché of the Smoothen thief to dismiss it equally unjustified prejudice, Media Markt claimed.[10]
The store apologised and withdrew the ad afterwards their Polish branch asked to do and so, post-obit protests in Poland, a phone call from the Smooth diplomatic mission in Berlin and protests from German Polonia.
Portuguese advertising [edit]
In Jan 2008 Media Markt launched a campaign presenting a fictitious country called "Dumb Land", where several characters with Eastern European accents were presented every bit existence from this country, which fifty-fifty has an anthem. A key theme of this campaign presented a Boy Lookout man equally an idiot. This really upset people as many consider Scouts to be responsible and valued members of guild. An online petition was created to persuade Media Markt to withdraw the entrada and to offer a public apology. Due to this petition and a lot of pressure from the Scouting movement, Media Markt had to remove the Boy Sentry from their entrada, including TV and radio ads.
Turkish ad [edit]
Turkish Union Clan in Eskişehir, Turkey motivated interruption of an advertisement entrada by the grouping on grounds that Media Markt "insulted Turkishness" past depicting consumers that purchased overpriced trade with animal heads. A ban of the advertisements lasted for iii months in 2009.[xi] At that place have been many accusations on their official Facebook fan page about their false product advertisements in Turkey.
Saubillig [edit]
A old German campaign played on the German expression "saubillig" which ways extremely cheap, but literally "sow (female squealer) cheap". Sau- is a common emphasising prefix in colloquial German language. Inside the stores, the entrances were signposted equally "Schweingang" = wordplay on the word Eingang (Entrance) and Schwein (pig), and the exit equally "Sausgang" = wordplay on the give-and-take Ausgang (Exit) and the German language word for sow (Sau) - the female person hog.
Controversies [edit]
Misleading advertising methods [edit]
Article without VAT [edit]
Media Markt promised in 2005 a promotion to sell items "without VAT" (with a disbelieve equal to VAT). The prices for these items had previously been increased in order to actually reach the normal price. A competitor sued a branch in Mannheim.[12]
Decoy offers [edit]
The MediaMarktSaturn Retail Group has made bunko in the past: articles were advertised extensively at extremely depression prices but were sold out within a very short fourth dimension. According to case constabulary on the law against unfair competition(UWG) advertised special offers must be available for at least two days. Consumer advocates criticized that this was often not guaranteed at Media Markt and Saturn. The group denied that; in that location were only a few exceptions despite big stocks. It is by and large difficult to provide concrete evidence of such cases, since consumer protection groups practise not have admission to the delivery dates of the companies.[13]
Price Guarantee [edit]
In 2005, samples from the Frankfurter Allgemeine Zeitung in the Munich area showed that Media Markt or Saturn stores were more expensive in fifteen out of 21 cases than local competitors. In Berlin they were 11 out of 21 cases. The MediaMarktSaturn Retail Group countered the allegations with a "toll guarantee" that promised buyers a refund of the price difference if they found the product at a cheaper toll in another shop.[fourteen]
0 -% - financing [edit]
In 2013, 0% financing from the Spanish banking concern Banco Santander was criticized. A credit loss insurance that costs x% is taken out only on a annotation in the small impress.[xv]
The exclusive auction of Intel PCs [edit]
According to inquiry published by the Financial Times Germany in 2008, the MediaMarktSaturn Retail Group committed to Intel in 1999 to just sell PCs with Intel processors. The holding visitor received 85 million euros in purchase discounts and advertising grants from Intel in 2007 alone. The European antitrust authorities investigated the distortion of contest. Intel was fined one.06 billion euros in May 2009 by the European Competition Commission for these and other antitrust violations.[sixteen]
The retail chain was moved past Intel'southward discount system to have only insignificant or no computers with AMD processors on offering. According to the European Commission, Intel has made direct and indirect payments to MSH since 1997. The payments were field of study to the status that, if possible, but offer Intel systems.
Body searches [edit]
In 2014, in Krems an der Donau in Lower Republic of austria, theft of the Media Markt, which is said to have been committed past employees, not only carried out pocketbook checks, as is mutual in many companies but also trunk searches on all employees. The unions encounter this equally a violation of homo dignity.[17] As a outcome, employees of other branches in Austria reported this procedure. This approach was blamed on the security service providers by the company.[18]
Antitrust proceedings [edit]
On June 13, 2014, the Austrian Federal Competition Authorisation (BWB) appear a decision past the cartel court on April 23, 2014, against Media-Saturn Beteiligungs gmbH. A fine of 1,230,000 euros was imposed for vertical price matching of retail prices with the electronics industry between October 2009 and early on 2013.[19]
Notes [edit]
- ^ This slogan is used in the Italophone Switzerland
References [edit]
- ^ "Ceconomy Almanac Written report 2020/21" (PDF). ceconomy.de. 14 Dec 2021.
- ^ "Media Markt scheitert in China". manager-magazin.de. 26 July 2017.
- ^ "Media Markt closes all Chinese stores - Business - Chinadaily.com.cn". www.chinadaily.com.cn . Retrieved 2020-01-18 .
- ^ "Media-Saturn-Mitgründer verkauft an Metro". manager-magazin.de. 28 January 2013.
- ^ "Demerger of METRO Grouping completed - New METRO and CECONOMY commence trading at the stock exchange tomorrow". METRO AG. 2017-07-12. Retrieved 2017-11-xiii .
- ^ "CECONOMY buys 24% Fnac Darty stake for €452 million". spglobal.com. 26 July 2017.
- ^ "Deutschland's Ceconomy to swap Russian concern for M.video stake". Reuters.com. 20 June 2018.
- ^ "International presence MediaMarktSaturn". mediamarktsaturn.com. xxx September 2021.
- ^ "Media Markt nie dla Polaków". Youtube.com. 31 March 2011. Archived from the original on 2021-12-21.
- ^ "Proteste aus Polen - Media Markt zieht Fernseh-Werbung zurück". Focus.msn.de. 28 March 2006. Archived from the original on 16 May 2006.
- ^ "Ads criticized for insulting Turkishness with brute heads on humans". Hurriyetdailynews.com. 22 October 2009. Retrieved 2015-09-24 . [ dead link ]
- ^ "Media-Markt mogelte bei Mehrwertsteuer". ftd.de. 8 November 2006. Archived from the original on 24 Feb 2007.
- ^ "Gericht knöpft sich Media-Markt-Werbung vor". spiegel.de. 9 May 2007.
- ^ Heeg, Thiemo (9 January 2006). "Die Trickser vom Media-Markt". faz.internet.
- ^ "Kreditversicherung wider Willen". orf.at. 23 March 2013.
- ^ "Intels Praktiken schockieren Kartellrechtler". spiegel.de. 13 May 2009.
- ^ "Leibesvisitation bei Mitarbeitern". orf.at. seven January 2014.
- ^ "Media Markt: Weitere Leibesvisitationen". orf.at. nine January 2014.
- ^ "BWB/K-302 Geldbußenentscheidung gegen Media-Saturn BeteiligungsgmbH". bwb.gv.at. 13 June 2014. Archived from the original on 28 September 2014.
External links [edit]
- Official website
Source: https://en.wikipedia.org/wiki/Media_Markt
Posted by: levinejoing1939.blogspot.com
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