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Swedish camera manufacturer

Victor Hasselblad AB

Headquarters in Gothenburg
Blazon	Subsidiary
Industry	Photographic equipment and supplies
Genre	Photographic camera equipment
Founded	Gothenburg, Sweden 1841; 181 years ago  (1841)
Founder	Fritz Wiktor Hasselblad
Headquarters	Gothenburg , Sweden
Surface area served	worldwide
Key people	Victor Hasselblad
Products	Cameras, lenses and scanners
Revenue	SEK 290 million (2011)[one]
Operating income	SEK 44 million (2011)[1]
Cyberspace income	SEK 40 1000000 (2011)[1]
Owner	DJI (majority stake holder) Ventizz Capital letter Fund IV L.P.(minority stake holder)
Number of employees	210
Subsidiaries	Hasselblad A/S, Hasselblad Bron Inc, Hasselblad Vertriebsgesellschaft mbH, Hasselblad (UK) Ltd, Hasselblad France SAS, Hasselblad Nihon KK
Website	www.hasselblad.com

Victor Hasselblad AB is a Swedish manufacturer of medium format cameras, photographic equipment and image scanners based in Gothenburg, Sweden. The company originally became known for its archetype analog medium-format cameras that used a waist-level viewfinder. Peradventure the almost famous utilize of the Hasselblad camera was during the Apollo programme missions when the first humans landed on the Moon. Well-nigh all of the nonetheless photographs taken during these missions used modified Hasselblad cameras. In 2016, Hasselblad introduced the earth'due south first digital compact mirrorless medium-format camera, the X1D-50c, irresolute the portability of medium-format photography. Hasselblad produces well-nigh 10,000 cameras a year from a small-scale three-storey building.^[2]

Company history [edit]

The company was established in 1841 in Gothenburg, Sweden, past Fritz Wiktor Hasselblad, as a trading company, F. Westward. Hasselblad and Co. The founder's son, Arvid Viktor Hasselblad, was interested in photography and started the photographic sectionalisation of the company. Hasselblad's corporate website quotes him as saying, "I certainly don't remember that we will earn much money on this, but at to the lowest degree it will allow us to take pictures for free."^[3]

In 1877, Arvid Hasselblad commissioned the construction of Hasselblad's long-time headquarters edifice, in use until 2002.^[4] While on honeymoon, Arvid Hasselblad met George Eastman, founder of Eastman Kodak. In 1888, Hasselblad became the sole Swedish distributor of Eastman's products. The business was and so successful that in 1908, the photographic operations were spun off into their own corporation, Fotografiska AB. Operations included a nationwide network of shops and photo labs. Direction of the company eventually passed to Karl Erik Hasselblad, Arvid's son (grandson of founder F. West.). Karl Erik wanted his son, Victor Hasselblad, to have a wide understanding of the camera concern, and sent him to Dresden, Germany, then the world heart of the optics manufacture, at historic period 18 (c. 1924).

Victor spent the adjacent several years studying and working in various photography related endeavors in Europe and the The states, including Rochester, New York, with George Eastman, earlier returning to work at the family unit concern. Due to disputes inside the family, peculiarly with his father, Victor left the business and in 1937 started his own photo store and lab in Gothenburg, Victor Foto.

World War 2 [edit]

During World War Two, the Swedish military captured a fully functioning High german aerial surveillance photographic camera from a downed High german aeroplane. This was probably a Handkammer HK 12.5 cm/7x9, which bore the codename GXN and the military account number Fl.38510.

The Swedish government realised the strategic advantage of developing an aeriform camera for their own use, and in the spring of 1940 approached Victor Hasselblad to assistance create 1. In April 1940, Victor Hasselblad established a camera workshop in Gothenburg chosen Ross AB in a shed at an automobile shop, working in the evenings in cooperation with a mechanic from the shop and his brother, and began designing the HK7 camera.

Past belatedly 1941, the operation had over 20 employees and the Swedish Air Forcefulness asked for another camera, one which would have a larger negative and could be permanently mounted to an aircraft. This model was the SKa4. Between 1941 and 1945, Hasselblad delivered 342 cameras to the Swedish military.^[three]

In 1942, Karl Erik Hasselblad died and Victor took command of the family unit business. During the state of war, in add-on to the armed services cameras, Hasselblad produced lookout man and clock parts, over 95,000 past the state of war's stop.

Post-state of war [edit]

Afterward the war, watch and clock production connected, and other machine work was also carried out, including producing a slide projector and supplying parts for Saab automobiles.

Victor Hasselblad's real ambition was to make high-quality noncombatant cameras. In 1945–1946, the first pattern drawings and wooden models were made for a photographic camera to be called the Rossex. An internal design competition was held for elements of the camera; one of the winners was Sixten Sason, the designer of the original Saab bodywork.

In 1948, the camera after known as the 1600 F was released. The new design was complex, and many small improvements were needed to create a reliable product; the watchmaking groundwork of many of the designers produced a design which was sophisticated, but more than fragile than what was permissible for a camera. Only around 50 units were produced in 1949, and perhaps 220 in 1950, of what collectors take now designated the Series I camera. The Series Two versions of the 1600 F, possibly as many every bit 3300 made from 1950 to 1953, were more reliable only all the same bailiwick to frequent repairs, with many units having been cannibalized or modified by the factory. The biggest problem was its shutter, a focal-plane shutter that was hard to keep authentic. Using 120 size moving-picture show it was formatted to a square 6 × half dozen cm or two+ 1⁄4 × two+ 1⁄four inches, which meant there was no more need to turn the camera on its side.

In 1954, they mated the groundbreaking new 38 mm Biogon lens designed by Ludwig Bertele of Zeiss to a shallow non-reflex body to produce the SWA (supreme wide angle, subsequently inverse to super wide angle). Though a specialty product not intended to sell in large numbers, the SWA was an impressive accomplishment, and derivatives were sold for decades. Hasselblad took their two products to the 1954 photokina trade bear witness in Germany, and give-and-take began to spread.

In 1953, a much-improved photographic camera, the thou F was released. It too had a focal-plane shutter which led to its final replacement by the 500 C just all the same provided a big leg up in the medium format. Information technology had a very fine 250 mm f4 Sonnar sport lens that made it a dandy wild animals camera. Lenses ranged from a 60 mm Distagon, standard 80 mm Planar, and on up to the 250 mm.

In December 1954, the m F photographic camera received a rave review from the influential American photography magazine, Modern Photography. They put over 500 rolls of moving picture through their exam unit, and intentionally dropped information technology twice, and it continued to function. Simply the 1000 F as well had shutter problems and finally gave way to the lens-mounted, tried-and-true Compur shutter, retaining its focal-plane shutter/drape only to mask the film until the Compur shutter closed, so opened to expose the moving-picture show. This was a far more dependable system, even though information technology meant having a shutter in each lens.

Hasselblad camera comes into its own [edit]

The real turning point for the company occurred in 1957. The 1000 F was replaced by the 500 C. The landmark 500 C pattern formed the basis for Hasselblad'south product line for the adjacent threescore years, with variants being produced until 2013. It was not until 1960, though, that Hasselblad's cameras became profitable; prior to this point, the company was yet being entirely supported by sales of imported photographic supplies, including their distribution of Kodak products.

In 1962, NASA began to use Hasselblad cameras on space flights, and to request design modifications. The first motor-driven camera, the 500 EL, appeared in 1965^[5] as a upshot of NASA requests. While Hasselblad had enjoyed a slowly just steadily growing reputation among professional photographers through the 1950s, the publicity created by NASA's use of Hasselblad products dramatically increased name recognition for the brand.

In 1966, with the increasing success of the photographic camera division, Hasselblad exited the photographic supply and retailing industry, selling Hasselblad Fotografiska AB to Kodak.

1970s onward [edit]

Hasselblad 2000 FC M with Zeiss Planar 80mm f2.viii T* lens

In 1976, Victor Hasselblad sold Hasselblad AB to a Swedish investment visitor, Säfveån AB. When he died in 1978, he left much of his fortune to the Hasselblad Foundation.

In 1977, the 2000 serial of focal plane shutter equipped models was introduced. The 2000-serial cameras had been intended to provide full exposure automation. The 2000 FC however was rushed and introduced without the automated features, partly because of a rethink about the fashion the automation should be accomplished (electronic vs. electro-mechanical). It was the last new camera produced during Victor Hasselblad'southward lifetime.

In 1984, Victor Hasselblad AB went public, with 42.v% of the visitor beingness sold on the Swedish stock substitution. The next year, Swedish corporation Incentive AB bought 58.i% of Hasselblad, and in 1991, they caused the remainder of the shares, taking VHAB back to beingness a individual corporation.

In 1985 Hasselblad established the subsidiary, Hasselblad Electronic Imaging AB, to focus on digital imaging and transmission systems.^[6]

In 1991, the 200 series of automated focal plane shutter equipped models was introduced. This was the last major technical development in the course of the classic (now known as "V-System", after Victor) Hasselblad photographic camera.

In 1996, Hasselblad was sold, with the new owners existence UBS, Cinven, and the Hasselblad management.

Fuji, Shriro, Imacon, and the digital age [edit]

In 1998, Hasselblad began selling the XPan, a camera designed and made in Japan by Fujifilm.

In 2002, they introduced the H-System, retroactively renaming their original camera line the V-System. The H-System marked an essential transition for the visitor. It dropped the traditional Hasselblad square negative format, instead using 6 × 4.5 cm film and a new series of lenses. The and so owners had no conviction in Hasselblad's already advanced digital project returning a turn a profit, and, seeing the relative success in the marketplace of the modern (i.e. fully automated) 645 cameras made by manufacturers like Pentax and Mamiya, closed down Hasselblad's digital section and directed all effort towards making this 645 motion picture camera. The H-System is largely designed and manufactured past Hasselblad, with Fuji'southward involvement being limited to finalizing Hasselblad's lens designs and producing the glass for the lenses and viewfinders. Fuji was allowed nether the agreement to sell the H1 under their proper noun in Japan only.

In January 2003, the Shriro Grouping acquired a bulk shareholding in Hasselblad. The grouping had been the distributors for Hasselblad in Japan, Hong Kong, China, Taiwan ROC, Singapore, and Malaysia for over 45 years.^[7]

The following twelvemonth, in Baronial 2004, Shriro Sweden, the holding company of Victor Hasselblad AB, and Swedish subsidiary of Shriro Grouping, announced the acquisition of high-finish scanner and digital cameraback manufacturer, Imacon. The intent of the move was to correct the error the previous owners made when they thought there was no money to be made selling digital products and put a stop to Hasselblad'south own advanced digital project, and to renew Hasselblad'south ambitions in the professional digital photographic sector.^[8]

The move was perceived as function of an manufacture-wide move to answer to the trend away from film to digital. Christian Poulsen, primary executive of Hasselblad afterwards the merger, said, "They finally realized there was no future. Information technology was impossible to go along Hasselblad alive without digital".^[9]

This has secured their market position, with nearly all of their previous medium format photographic camera contest going through sale (Mamiya), closure (Contax, Bronica, Exakta 66, Kiev), or greatly reduced marketplace presence (Rollei, Pentax—which was as well sold to Hoya), and other medium format digital back makers being faced with accordingly restricted markets. Despite this Hasselblad has struggled to profit relative to the market share leader Stage 1.^{[x] [11]}

On 30 June 2011, A High german private disinterestedness firm Ventizz announced information technology had caused a 100% pale in Hasselblad.^[12]

In belatedly 2015, Chinese aerial photography and drone manufacturer DJI acquired a minority interest in Hasselblad. In early Jan 2017 DJI acquired the majority stake.^{[13] [14]} In July 2018, DJI'southward Mavic two PRO drone was advertised past UK based retail shopping company Argos. This drone was the first to carry a camera featuring the Hasselblad branding.

In infinite [edit]

The Blue Marble taken with a 70-millimeter Hasselblad camera using an 80-millimeter Zeiss lens^{[15] [xvi]}

Hasselblad 500 EL/Thousand "20 years in space" ceremony edition with seventy mm back, similar to the ones used in the Apollo Plan

Several different models of Hasselblad cameras were taken into space, all particularly modified for the chore.^[17]

The Hasselblad cameras were selected by NASA because of their interchangeable lenses and magazines. Modifications were made to permit ease of use in cramped conditions while wearing spacesuits, such equally the replacement of the reflex mirror with an eye-level finder.

Modifications past NASA technicians were further refined and incorporated into new models by Hasselblad. For instance, development of a 70 mm mag was accelerated to see the infinite programme.

The first modified (in fact simplified) Hasselblad 500 C cameras were used on the last two Project Mercury missions in 1962 and 1963. They continued to be used throughout the Gemini spaceflights in 1965 and 1966.

Apollo plan [edit]

A general program of reliability and safety was implemented following the Apollo 1 fire in 1967, addressing such issues as reliability and condom operation of electric equipment in a high-oxygen environment.^[18]

EL electric cameras were used for the first fourth dimension on Apollo 8. A heavily modified 500 EL, the so-called Hasselblad Electric Camera (HEC) was used from Apollo 8 on board the spacecraft. Three 500 EL cameras were carried on Apollo xi. An even more than extensively modified Hasselblad EL data photographic camera (HDC), equipped with a special Zeiss five.6/sixty mm Biogon lens and moving-picture show magazines for 150–200 exposures, was used on the Moon surface on the Apollo 11 mission. This control module camera, carried on Apollo xi, was a simplified version of the commercial Hasselblad 500 EL motorized picture show advance camera. Used for color nonetheless photography, information technology could operate in the command module or in the vacuum of infinite.^[19]

All following NASA missions also had Hasselblad cameras on board. The photographic equipment and films used on the five subsequent flights were similar to that taken on Apollo 11. On Apollo xv, the 500 mm telelens was added. During the Space Shuttle period cameras based on the 500 EL/M, 553 ELX, 205 TCC and 203 FE have been used.^{[20] [21]}

At that place are 12 Hasselblad cameras currently sitting on the lunar surface, where merely the film magazines were brought back to Earth.^{[22] [23] [24]}

Products [edit]

Cameras [edit]

• HK-7 (1941–1945)
• SKa4 (1941–1945)
• 1600F (1948–1953)
• 1000F (1953–1957)
• V Organization 500 (1957–2013)
• 5 System 2000 and 200 (1977–2004)
• 5 Organisation Superwide (1954–2006)
• V System Flexbody (1995–2003)
• XPan (1998–2006) (designed and manufactured by Fujifilm)
• H System (2002–present)^[25]
• Lunar (announced September 2012, shipped early 2013)^[26]
• X1D-50c (June 2016–June 2019) – the globe's kickoff digital compact medium format mirrorless camera^[27]
• H6D-400c MS (2018–nowadays) – Multi-Shot technology camera capturing 400-megapixel images by combining iv 100-megapixel photos.
• X1D II 50C (appear June 2019) – 2d-generation of the above
• 907X (announced June 2019) – smallest Hasselblad camera body
• CFV Two 50 (announced June 2019) – digital back

HK-7 and SKa4 military cameras [edit]

The HK-7 put a 7 cm alpine by nine cm wide prototype on fourscore mm film. It has interchangeable lenses, generally a 135 mm Zeiss Biotessar, with the second existence either a 240 mm f/4 Meyer Tele-Megor or a 250 mm f/5 Schneider Tele-Xenar.

The SKa4 has interchangeable movie magazines, a central characteristic of later Hasselblad cameras.

1600F and 1000F [edit]

Hasseblad 500C photographic camera with Carl Zeiss 1:2.viii ƒ=80mm lens made in Sweden

Hasselblad's first civilian camera was launched in 1948. Born from the idea of Victor Hasselblad to create the "platonic camera", it was a half dozen × six cm format focal-plane shutter SLR camera that was vi inches long.^[28] Offset simply known equally the "Hasselblad Camera" it was later named "1600F" after its highest shutter speed of 1/1600 due south and "F" for "focal plane".^[28] The photographic camera was revolutionary for the fourth dimension with its modular design that allowed exchanging lenses, viewfinders and moving picture magazines. The shutter was made of thin stainless steel which was light and durable enough to withstand the loftier acceleration forces of this fast shutter.^[28]

The 1600F cameras did testify a couple of issues (especially the commencement serial) so a number of changes were introduced during the production period that lasted from 1949 to 1953. The 1600F was initially released with the Kodak Ektar ii.viii/eighty mm and the Ektar 3.5/135 mm lenses. Only prototypes were made of the Ektar 6.3/55 mm and the v.half-dozen/254 mm lenses.

The successor of the 1600F was the 1000F (1953–1957). The 1000F was named later its reduced shortest shutter speed of 1/g southward. The 1000F has a unlike shutter machinery and proved to be more reliable and robust than its predecessor. During production of the 1600F, Carl Zeiss in Oberkochen had go a supplier of lenses for the 1600F/1000F cameras. Zeiss supplied the lenses Distagon 5.six/threescore mm, Tessar two.8/80 mm, Sonnar iii.5/135, Sonnar 4.0/250 and Sonnar 5.vi/250 mm. Towards the stop of the 1000 F product period a Dallmeyer 5.half-dozen/508 mm lens made by Melt and Perkins, England, was likewise available, but did not fully cover the total film format.

Hasselblad 1000F and particularly 1600F cameras are very rare on the secondhand market and normally not in working status considering of historic period, neglect, and a lack of spare parts and qualified repairmen. Many cameras suffer from corrosion of the chrome rims. A lot of lenses suffer from scratches, fungus, discoloration and separation. Cameras in good condition can therefore fetch fairly high prices.^[29]

The 500C was produced to replace the F-series cameras. Information technology changed the troublesome focal aeroplane shutter for a leaf shutter in each C lens. The photographic camera has connected for over 40 years with just minor improvements. A variation of the 500C was used past NASA for all their Gemini and Apollo missions. Most lenses were made past Zeiss in Germany but the very early on 1600F lenses were made by Kodak.

• 1600F (1948/1949–1953, 1/1600 s shutter speed)
• 1000F (1953–1957, 1/1000 south shutter speed)

Five System [edit]

Hasselblad 503 CW with Zeiss Distagon 3,five/thirty and Ixpress V96C

Hasselblad 500 C/1000 with Zeiss lens

The proper noun "V System" was not created until the development of the "H System"; with a new organization premiering, Hasselblad needed a designation to differentiate the older product line. The Hasselblad Five-System evolved out of Victor Hasselblad's want to develop a pocket-size camera with fast lenses and shutters, that was equally hands paw-holdable as a Leica, simply with a larger movie format. The Rolleiflex's half-dozen × 6 format was deemed ideal: big enough to provide high image quality, but modest enough to fit within a meaty camera. The Rolleiflex's leaf shutter lacked the fast shutter speeds focal aeroplane shutters could provide, and neither Leica rangefinder nor Rolleiflex TLR provided the(TTL) through the (taking) lens viewing that the irksome to utilize, big Graflex SLR provided. These considerations led to the 1600 F and a flexible camera system that includes interchangeable bodies, lenses, viewfinders, winders, moving-picture show magazines and holders, and other accessories. Problems with the focal plane shutters in the 1600 F and k F cameras and especially the increasing importance of electronic flash led to the evolution of the manual leaf shutter-based medium-format half dozen × 6 (6 × 6 cm or 2¼ × 2¼ inches) 500 C SLR camera in 1957 which offered flash synchronization at all shutter speeds. The 500 C was joined by the motor-driven 500 EL SLR camera in 1964. Apart from the housing that incorporates the motor bulldoze and the NiCd batteries, this camera is similar in appearance and performance to the Hasselblad 500 C and uses the same magazines, lenses and viewfinders. These two cameras, together with the Superwide Camera (SWC) which was introduced in 1954 as a wide angle camera using the Carl Zeiss Biogon 38 mm f/4.5 lens and built-in levels for exacting architecture photography, formed the cadre of the V-system and shared most accessories (with a few exceptions).

Throughout the life of the V Series, Hasselblad incrementally updated the cameras. The 500C gave fashion to the 500C/1000, the 503CX and 503CXi, the 501C and 501CM, and finally the 503CW as the basic manual. The SWC was replaced by the SWC/Thou, the 903 SWC, and finally by the 905 SWC. The 500 EL's replacements included the 500EL/M, 500ELX, 553 ELX, and the 555ELD. Commencement introduced in the 500ELX, TTL/OTF (through the lens/off the picture show) flash metering was too a feature of the 503CX, which was replaced by the 503CXi and finally the 503CW. The 503CWD was the very concluding iteration of the V-serial line and was a limited edition variant produced in 2006 to commemorate the centenary of the birth of Victor Hasselblad (born 1906). The 503CWD was supplied with a friction match-numbered CFV-16 digital back. The entire production run was limited to only 500 units, all numbered.

Alongside the 500-series cameras, a series of focal plane shutter cameras was introduced. This 2000-series started with the 2000 FC, and progressed to the 2000 FC/Yard, 2000 FCW and 2003 FCW. Though much of the 20 years between the discontinuation of the 1000F and the introduction of the 2000 FC was spent designing an improved focal plane shutter, the 2000-series again used corrugated metal foil every bit fabric for the shutter defunction, though now titanium replaced the original stainless steel. As before, the metal shutter curtains proved to be quite easily damaged by impuissant fingers, which is why all 2000-series cameras except the 2000FC have a safety feature that retracts the shutter curtains as before long as the mag is taken off. The 2000-series cameras were replaced by the 200-series cameras (with rubberized cloth shutter curtains), which included the 201 F, 202 FA, 203 Atomic number 26, and 205 TCC/205 FCC. While the 201 F was a manual control camera, the other three 200-series models added a level of metering and exposure automation to the V serial.

There were likewise two series of medium format view cameras adult related to the V serial: the FlexBody and the ArcBody.

The concluding 5 System photographic camera, the 503CW, was officially discontinued on April 29, 2013.^[30]

500 Series

• 500C (1957–1970, Leaf Shutter)
• 500C/Chiliad (1970–1994, Foliage Shutter)
• 500 Classic (1990–1992, Leaf Shutter)
• 501C (1994–1997, Leafage Shutter)
• 501CM (1997–2005, Leaf Shutter)
• 503CX (1988–1994, Leafage Shutter, TTL OTF wink organisation)
• 503CXi (1994–1996, Leaf Shutter, TTL OTF flash organisation)
• 503CW (1996–2013, Leafage Shutter, TTL OTF flash system)
• 503CWD (2006, express edition centenary model; Foliage Shutter, TTL OTF flash organization)

2000 Series Cameras with Titanium Focal Plane Shutter

• 2000 FC (1977–1982, Titanium Focal Airplane Shutter)
• 2000 FC/G (1982–1984, Titanium Focal Plane Shutter)
• 2000 FCW (1984–1988, Titanium Focal Plane Shutter)
• 2003 FCW (1988–1991, Titanium Focal Plane Shutter)

200 Series Cameras with Rubberized Textile Focal Plane Shutter

• 205 TCC (1991–1994, Rubberized Fabric Focal Airplane Shutter)
• 201 F (1994–1998, Rubberized Fabric Focal Plane Shutter)
• 203 FE (1994–2004, Rubberized Cloth Focal Plane Shutter)
• 205 FCC (1995–2004, Rubberized Cloth Focal Plane Shutter)
• 202 FA (1998–2002, Rubberized Fabric Focal Plane Shutter)

Super Broad-angle (SW) cameras with fixed lenses

• SWA & SW (1954–1958, Leaf Shutter, fixed Carl Zeiss Biogon f/4.5 38 mm wide angle lens)
• SWC (1959–1979, Leaf Shutter)
• SWC/K (1980–1988, Leaf Shutter)
• 903 SWC (1988–2001, Leaf Shutter)
• 905 SWC (2001–2006, Foliage Shutter)

View Cameras

• FlexBody (1995–2003, Tilt and shift possible, Normal Hasselblad mountain )
• ArcBody (1997–2001, Tilt and shift possible, Special mount with but 3 Rodenstock lenses with wider image circle)

EL series

• 500EL (1964–1970)
• 500EL/Thousand (1971–1984, introduced user-interchangeable screen),
• 500ELX (1984–1988, introduced TTL-flash sensor and larger non-vignetting mirror),
• 553ELX (1988–1999, introduced new internal light-arresting coating and apply of AA-batteries), and
• 555ELD (1998–2006, introduced new mirror mechanics and electronic contacts for communication with digital backs)

500EL and its successors have been and still are used mainly every bit workhorses in photograph studios. This photographic camera'southward heavily modified version was used in the U.S. Apollo lunar exploration program. In 1968 it was used by astronaut William Anders to take the paradigm known as Earthrise. As an outgrowth of the experience with NASA cameras, a photogrammetric version of the Hasselblad 500 EL/M, the Hasselblad MK 70, was constructed with especially calibrated components.^[31]

XPan [edit]

The dual-format XPan and XPan II were Hasselblad's showtime cameras to use 35mm moving picture. Built with a rubber-covered titanium and aluminium body, they were designed as a coupled rangefinder photographic camera with interchangeable, compact lenses.

The XPan cameras are re-branded versions of the Fuji TX-1 and TX-two. The XPan II has every feature of the original, just grants the user the ability to tape thirty-minute exposures compared to the old limit of three minutes. Electronic exposure information in the viewfinder is another additional characteristic of the XPan II.

The XPan reverted to the focal plane shutter, offering eight–1/1000 south, and wink sync from B (max. 270 s) – i/125 s.

The intent in releasing the XPan was to provide medium format paradigm quality on 35mm motion-picture show. The XPan utilised the entire area of the 35mm pic for either panorama or 35mm format, providing a panorama result without masking the picture show or reducing image quality. This technique produced a panorama negative well-nigh 3 times larger than traditional masking and over five times larger than that of APS cameras.^[32]

The XPan is at present discontinued.

• XPan (1998, focal airplane shutter, 35mm, Panoramic capability)
• XPan Two (2003, focal plane shutter, 35mm, Panoramic adequacy)

H System [edit]

Hasselblad launched the H Organisation at photokina in September 2002.

H1 [edit]

The H1 departed from previous Hasselblad cameras in several respects. Hasselblad moved away from the traditional 6 × half dozen format to 6 × 4.5 cm, and included autofocus lenses.

The camera used Fujinon manufactured lenses and prisms, thus departing from Hasselblad's long association with Carl Zeiss when it comes to lens manufacturing. The shutter in the lenses was still manufactured past Hasselblad as well equally the torso. Hasselblad initially invited both PhaseOne and Kodak to develop digital backs for the H-Organisation.

The H1 had a number of other innovations, including:

• replacement of the removable dark slide with a fold-out lever
• inserts and backs that could accept both 120 and 220 film
• automatic motion-picture show advance
• digital back integration
• electronic leaf shutters with timing from 1/800 seconds down to eighteen hours^[33]

As with the Five-series, most H1- and H2-series components were compatible with i another.

H1D [edit]

Identical to the H1, but sold arranged with a Hasselblad-branded Imacon 22Mp iXpress back which coupled with a 40GB Paradigm Banking company allowed shooting of up to 850 images in 1 session. The camera could just exist used with the included digital back. This was Hasselblad's first integrated DSLR.

H2 [edit]

Hasselblad has congenital into the H2 cross-platform camera a new single-battery operation of the camera with the new Ixpress CFH digital back, offering ane on/off switch and 1 operating system, facilitating streamlined, integrated operation. With existing digital backs already in the market, the H2 delivers the verbal functionality of the H1. The H2 camera was discontinued in Oct 2007.

H2D [edit]

2d generation integrated DSLR. First Hasselblad camera to shoot to new Raw format called the 3FR. Conversions to 3F files could be washed in Flexcolor or Phocus. Tin can utilize a CF card. No longer necessary to shoot to an Image Bank via link cablevision. Firewire 800 capable. New metering patterns to match the larger sensors. A new lithium ion ane,850 mAh battery was introduced that would power both the H2D body and digital back.

H2F [edit]

The H2F can exist used either as a film photographic camera or as a digital camera when mated with a Hasselblad CF31, CF22, CF22 MS, CF39, or CF39 MS back. Information technology is completely identical to the H2, but this camera was created to "lock out" other digital back providers from the H-series platform. The H2F is uniform with all of the H lenses, including the HCD 24mm, HCD 28mm, and the new HCD 35-90mm zoom lens.

H3D [edit]

3rd generation integrated DSLR. The H3D offered software functionality that provided better integration between photographic camera, viewfinder and back than the earlier H1 or H2 could provide. These two early H-Arrangement cameras, after all, were not primarily designed equally digital cameras, with the H2 conveying the 'legacy' of the H1. Hasselblad's official position on the move was:

"In truth, [the H1] was a cracking film camera to which a digital back could be fitted, and...Hasselblad started to look at means that epitome quality and functionality could be enhanced fifty-fifty more through amend integration...The H2 camera has non, in any way, been macerated past Hasselblad's split up development of functions specifically for the integrated H3D. Even so, lacking the necessary integration of the new camera engine and Hasselblad Flexcolor software, these functions cannot work on the H2."^[34]

H3DII [edit]

4th generation integrated DSLR. Introduced in 2007,^[35] the H3DII systems accept a college level of integration betwixt the camera and the prototype sensor than stand up-alone digital camera backs, but a disadvantage is that film backs are not usable in the H3DII. Improvements of the HD3DII line were:

• larger and improved 3" TFT display
• new heat sink replaces the fan from the original H3D, making the digital dorsum quieter
• bulldoze button is now WB/ISO. Drive functions moved in the Menu
• new power to apply the GIL (Global Prototype Locator)

The electric current H3DII products include:

Model	Sensor	ISO range	ISO range (with Phocus)	Capture speed	HC lens cistron	Eq. focal length	Brandish	Storage
H3DII-31	33.1 mm × 44.2 mm, 31 megapixels, 16 bit	100–800	100–1600	i.ii south	1.iii	31 mm	iii" OLED	CF
H3DII-39	36.8 mm × 49.0 mm, 39 megapixels, 16 flake	fifty–400	50–800	ane.iv s	one.1	28 mm
H3DII-fifty	36.8 mm × 49.0 mm, 50 megapixels, 16 bit	fifty–400	fifty–800	i.1 s	1.1	28 mm

H4D [edit]

5th generation integrated DSLR. Introduced in 2009,^[36] the current H4D products include H4D-31, H4D-40, H4D-l, H4D-50MS, H4D-60 and H4D-200MS.

Model	Sensor	ISO range	ISO range (with Phocus)	Capture speed	HC lens cistron	Eq. focal length	Display	Storage	Video recording
H4D-40	33.1 mm × 44.2 mm, xl megapixels, sixteen chip	100-800	100–1600	1.1 s	i.3	31 mm	three"	CF
H4D-fifty	36.8 mm × 49.1 mm, 50 megapixels, sixteen bit	50–400	50–800	one.1 due south	ane.ane	28 mm	3"	CF
H4D-sixty	40.two mm × 53.7 mm, 60 megapixels, 16 bit	50–400	50–800	1.1 s	1.0	28 mm	three"	CF
H4D-200MS	36.vii mm × 49.one mm, 50 megapixels, 16 bit 200 megapixels in multishot style	l–400	50–800	1.1 s	one.0	28 mm	three"	CF	None

H4X [edit]

On October 27, 2011, Hasselblad introduced the H4X every bit a replacement H1, H2 and H2F.^[37]

H5D [edit]

sixth generation integrated DSLR. Introduced in 2012,^[38] the current H5D products include H5D-xl, H5D-fifty, H5D-50MS, H5D-lx and H5D-200MS.

Model	Sensor	ISO range	ISO range (with Phocus)	Capture speed	HC lens factor	Eq. focal length	Display	Storage	Video recording
H5D-40	32.9 mm × 43.viii mm, 40 megapixels, 16 bit	100–800	100–1600	one.1 due south	1.three	31 mm	3"	CF
H5D-l	36.8 mm × 49.1 mm, 50 megapixels, xvi bit	50–400	50–800	one.1 s	1.1	28 mm	3"	CF
H5D-60	forty.2 mm × 53.7 mm, 60 megapixels, 16 bit	50–400	50–800	i.1 s	i.0	28 mm	3"	CF
H5D-200MS	36.7 mm × 49.i mm, 50 megapixels, xvi bit 200 megapixels in multishot fashion	50–400	50–800	1.ane s	ane.0	28 mm	three"	CF	None

H5D-50C [edit]

In Jan 2014, Hasselblad introduced the H5D-50C^[39]

H5X [edit]

On September 9, 2014, Hasselblad introduced the H5X as a replacement H1, H2, H2F and H4X.^[40] Improvements of the H5X were:

• backup camera for H5D users
• True Focus
• full HC and HCD lens compatibility, including HCD-24, HCD-28 and the HCD 35-90 zoom lens
• HVD-90x viewfinder optimised for 36x48 mm format
• HV-90x-II viewfinder optimised for the film and 40.2 × 53.7 mm format
• loftier power AF illumination
• viii retentivity banks (profiles) for easier access to previously saved camera settings
• new programmable button options available with an H5D sensor unit

H5D-50C WiFi [edit]

On September sixteen, 2014, Hasselblad introduced the H5D-50C WiFi.^[41]

H6D-50c, H6D-100c, and H6D-400c MS [edit]

In Apr 2016, Hasselblad introduced the H6D product line.^{[42] [43]} The electric current H6D products include H6D-50c,^[44] H6D-100c,^[45] and H6D-400c MS.

Model	Sensor	ISO range	Capture speed	Shutter speed	Wink sync speed	Display	Storage	Video recording	Host connectedness blazon
H6D-50C	CMOS, l MP (8272 × 6200 pixels, 5.3 × 5.3 μm), 43.viii × 32.ix mm, 16 fleck	100–6400	one.7–2.three due south	60 min to 1/2000 s	Flash usable at all shutter speeds	3''	CFast card, SD menu or tethered to Mac or PC	HD (1920 × 1080p)	USB 3.0 (five Gbit/south) Blazon-C connector, Mini HDMI, Audio In/Out
H6D-100C	CMOS, 100 MP (11600 × 8700 pixels, 4.vi × iv.6 μm), 53.four × xl.0 mm, sixteen chip	64–12800	TBD	60 min to 1/2000 southward	Flash usable at all shutter speeds	3''	CFast card, SD menu or tethered to Mac or PC	Hard disk drive (1920 × 1080p) UHD/4K (3840 × 2160p)	USB 3.0 (v Gbit/s) Type-C connector, Mini HDMI, Audio In/Out
H6D-400C MS	CMOS, 100 MP (11600 × 8700 pixels, iv.6 × iv.6 μm), 53.4 × forty.0 mm, 16 chip	64–12800		60 min to i/2000 s	Flash usable at all shutter speeds	3''	CFast card, SD card or tethered to Mac or PC	HD (1920 × 1080p) UHD/4K (3840 × 2160p)	USB 3.0 (five Gbit/southward) Type-C connector, Mini HDMI, Sound In/Out
	Unmarried-shot 100 MP 4-shot 100 MP 6-shot 400 MP

H6D-400c MS [edit]

This camera is a variant of the H6D-100c with the power to shift the sensor by a sequence of full and half pixel movements in sync with multiple captures to meliorate both colour rendition and to extrapolate a higher resolution.^[46] This method, designated past the suffix MS, i.e. "Multi-shot", is commonly known as "pixel shifting"). Yet it is non a true 400 megapixel camera as the name might propose.

X System [edit]

The X System is a new line of relatively small mirrorless cameras built around a 43.8 past 32.nine mm medium format sensor. It was appear in June 2016. Along with the cameras, Hasselblad released a new "XCD" lens mount which is specifically designed for a smaller flange altitude compared to the larger "HCD" lens mount. The visitor sells an additional adapter to mount HCD lenses onto XCD lens mounts while retaining autofocus capabilities.^[47] At the time of launch two lenses were available, a 45mm and a 90mm option. As of October 2019,^[update] there are eight lenses available ranging from a 21mm focal length wide angle lens to a 135mm focal length short telephoto lens. Hasselblad too announced a zoom lens with an focal length range of 35 to 75mm.

X1D-50c [edit]

Preproduction Hasselblad X1D equipped with the 45mm lens

In June 2016, Hasselblad announced the X1D-50c, the commencement of a new line of medium format mirrorless cameras. The X1D is comparable in size to electric current full-frame digital SLRs, only is equipped with a 43.8 x 32.9 mm CMOS sensor. The camera uses a new XCD mountain, with 2 lenses initially available for sale. At the same fourth dimension, an H Mountain adapter was announced, allowing H Organization Lenses to exist used with full autofocus.^[27] Currently, there are ix XCD Lenses bachelor.^[48] Hasselblad announced the X1D II 50c in June 2019, an upgraded variant of the original camera with the exact aforementioned sensor^[49] merely faster electronics and a lower cost point.

Model	Sensor	ISO range	Capture speed	Shutter speed	Wink sync speed	Display	Storage	Video recording	Host connection blazon
X1D-50C	CMOS, 51 MP (8272 × 6200 pixels, 5.3 × 5.three μm), 43.8 × 32.ix mm, 16 bit	100–25600	2.0 fps	60 min to ane/2000 southward	Flash usable at all shutter speeds	three.0''	Dual SD/SDHC/SDXC	HD (1920 × 1080)	USB 3.0 (5 Gbit/southward) Type-C connector, Mini HDMI, Audio In/Out
X1D 2 50C	CMOS, 51 MP (8272 × 6200 pixels, five.3 × five.3 μm), 43.eight × 32.9 mm	100–25600	2.vii fps	60 min to ane/2000 s	Flash usable at all shutter speeds	3.6"	Dual UHS-II SD	2.7K (2720 × 1530) Hard disk drive (1920 × 1080)	USB 3.0 (5 Gbit/s) Blazon-C connector, Audio In/Out

Scanners [edit]

When Hasselblad merged with Imacon in 2004, it acquired Imacon's existing range of Flextight scanners. In 2006, Hasselblad launched two additional Flextight models, the X1 and the X5.

• The X1 had the ability to scan positive/negative flick at 6300 dpi optical resolution, and a 60 MB/minute scan speed.
• The X5 added A4 reflective scanning, a batch / slide feeder, active cooling to keep noise down, 8000 dpi optical resolution, and a 300 MB/minute scan speed.^[50]

Phocus (software) [edit]

Hasselblad also produces its own advanced epitome processing software called Phocus. The latest version of Phocus is available on Microsoft Windows and Mac OS X, and by taking advantage of the operating organisation's raw prototype format library, the Mac OS Ten version of Phocus supports raw image formats from other DSLR manufacturers. Phocus is available as a free download from the Hasselblad homepage.^[51]

In 2010, Hasselblad announced that future Windows versions of Phocus will not provide raw file support for third-party cameras.^[52]

Phocus Mobile ii [edit]

In June 2019, Hasselblad appear the new Phocus Mobile 2, enabling a more portable workflow via USB-C and Wi-Fi connexion for the traveling photographer. With Phocus Mobile two, users tin can import, edit and rate RAW images and import and rate full quality JPEG images directly on their iPad Pro or iPad Air 2019 model. In add-on, Phocus Mobile 2 supports full quality image export, tethered shooting and straight photographic camera command.

Collaboration with Sony [edit]

In 2012 Hasselblad began marketing redesigned versions of Sony digital cameras.

At the 2012 photokina trade show in Germany, Hasselblad announced it would release a new mirrorless interchangeable-lens camera (MILC) using the Sony E-mountain. The camera, called the Lunar, is based on the Sony NEX-vii, including its 24.3 MP APS-C sensor, processing engine and user interface. The Lunar, which is marketed equally an "ultimate luxury" model, was released in summertime 2013.^[26]

On 23 July 2013 Hasselblad appear the Stellar, a "luxury" compact digital photographic camera based on the Sony Cyber-shot DSC-RX100.

On 3 February 2014, Hasselblad introduced a restyled Sony α99 as the Hasselblad HV. According to the visitor's printing-release, their version of the α99 is "tough equally nails", featuring more than robust construction than the original.^[53]

On 26 Nov 2014, Hasselblad announced the Stellar Two based on the DSC-RX100M2. No further rebranded Sony products take been released past Hasselblad.

Unlike Leica in a similar partnership with Panasonic, Hasselblad did not make claims of reprogrammed image processing. The company, withal, used the aforementioned marketing strategy, selling the OEM cameras nether their brand at the prices ii or three times higher than those of the original Sony cameras.^[54]

Partnership with OnePlus [edit]

On 8 March 2021, OnePlus announced a $150 million bargain with Hasselblad to develop camera engineering science for OnePlus. The OnePlus nine serial are the commencement smartphones that included improved cameras made in partnership with Hasselblad.^{[55] [56]}

Company publications [edit]

Hasselblad published the Hasselblad Forum until 2007, and it was replaced by the new large-format journal, Victor. Victor is available online every bit PDF, but registration is required.^[57]

Meet also [edit]

• Fujifilm Barcode System (supported past H1, H2, H2F, H3D)
• Hasselblad Award
• List of photographic equipment makers
• List of Swedish companies
• Medium format

References [edit]

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Sources [edit]

• Nordin, Richard (2011). Hasselblad Compendium. Canada: Cloak Hill Communication. pp. 368 pp ill incl. DVD with supplemental material. ISBN978-0-9869188-0-3.
• Nordin, Richard (1997). Hasselblad System Compendium. United Kingdom: Hove Books. pp. 286pp sick. ISBN978-1-897802-10-6.
• Shell, Bob (1996). The Hasselblad System (Hove Systems Pro Guides). United Kingdom: Hove Books. pp. 208pp ill. ISBN978-0-906447-77-2.
• Wildi, Ernst (2000). The Hasselblad Manual 5th Edition. Amsterdam: Focal Press. pp. 360pp ill. ISBN0-240-80385-X.

External links [edit]

Wikimedia Commons has media related to Hasselblad.

• Official website
• Shriro Grouping conquering proclamation at the Wayback Car (archived 26 February 2003)
• Hasselblad Focal Aeroplane Shutter Models

Source: https://en.wikipedia.org/wiki/Hasselblad

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